Christian Sacerdote
Founder + CEO, TowelUpNow


Be Bold. Be Unique. Be You.
Christian started TowelUpNow to make your workout a little more fun. He realized in while working out at OrangeTheory Fitness that the majority of the members didn't have unique, humorous and one-of-a-kind gym towels to use. We'd get by with one-in-a-million thrift store finds, or raiding our parents closets – while dreaming about one day creating a clothing brand that would design high-quality, outrageous clothes to outfit people for the good times in life.
My mission here at TowelUpNow is to not only design the world’s most creative and memorable gym towels and fitness headbands, but to be there to sweat with you during your best workouts – that marathon, 60-minute OrangeTheory workout,  your first 5K, that amazing century ride on your Peloton, and that Broad Street Run.
Our genuine hope is that our fitness products will crack a smile, spark a conversation with a stranger, turn that workout into an unforgettable and sweaty experience, and will rally the best (and most carefree) version of yourself that knows how to have a great time.
We are so grateful that an actual ‘happy dance’ happens behind the scenes while packing every single order.
Thank you for the love & support.