TowelUpNow started when our founder, Christian, got tired of boring, scratchy, sad-looking gym towels. After spending way too much time at his local gym (seriously, someone check on him), he realized there just wasn’t a towel out there that looked good and kept up with his workouts.

So, like any normal person would do... he started a towel company.

What began as a “why not?” idea turned into a mission to create gym towels that are actually fun to use, super functional, and way better than whatever’s in that random laundry pile right now. We’re here to upgrade your gym bag—one towel at a time.