Collection: New Arrivals

At TowelUpNow, we believe fitness should feel fresh, fun, and unstoppable. That’s why we design gear that works as hard as you do — from high-performance gym towels that keep you dry and focused, to fitness headbands that stay put no matter how intense your workout gets.

Our mission is simple: to give athletes, gym-goers, and weekend warriors the confidence to push further without distractions. Every product we make is crafted with quality, comfort, and style in mind — because your fitness essentials should fuel your performance and match your vibe.

Whether you’re crushing a tough session, hitting the yoga mat, or just staying active on the go, we’ve got you covered. Literally.

Sweat less. Move more. Level up with TowelUpNow.